Career Stage
Junior to Middle Management

Major Expenses
Planned, Expenses are more for setting and building up a household. At this stage generally there is a little more structure and thought behind expenses and purchases become more rational and utility driven.

Typical Financial Behavior/Attitude towards Savings or Investments
Savings at this this stage are generally still limited and primarily either in Savings Accounts, FDs or Tax Saving Instruments. However with increased responsibility and a longer term plan for life emerging, the need for Financial Planning starts to become more apparent.

Rationale for Investing
There are obvious life milestones that begin to emerge at this stage and while the time is still very much on their side, it is becomes imperative to define these Goals and categorize them (Negotiable/Sacrosanct; Long Term, Medium Term or Short Term). This is the first step towards building a long term financial plan and once this exercise is initiated it becomes easier to allow for Goal Based Financial Planning. Also the investor needs to start planning for protection of these goals and this is where judicious and efficient use of Insurance as a protection tool should come into the overall Financial Plan.